Infant crying is normal, but it’s understandable that it can be difficult to cope if your baby is crying often. Try to remember the ICON acronym, which stands for:

I – infant crying is normal

C – comforting methods can help

O – It’s okay to walk away

N – never, ever shake a baby

For further support, speak to someone such as your family, friends, Midwife, GP or Health Visitor. You can also visit the ICON website or ICON Facebook page for more information, or watch and listen to the video below.